Ron Kohavi received his Ph.D. in Machine Learning from Stanford University and his BA from the Technion, Israel. He now consults and teaches A/B testing courses on Maven. He was Vice President and Technical Fellow at Airbnb, a Microsoft Technical Fellow and Corporate VP at Microsoft, and Director of Data Mining and Personalization at Amazon.com. He received the Individual Lifetime Achievement Award for Experimentation Culture in 2020. He co-authored the book Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing with Diane Tang and Ya Xu. His papers have over 65,000 citations. His email address is ronkohavi@outlook.com.