David George is Professor of Economics at La Salle Univer­sity, where he has taught since 1979. His main research interest has been the welfare implications of irrational choice. After a 20-year period when he wrote several papers on the subject, his book Preference Pollution: How Markets Create the Desires We Dislike was published in 2001. More recent research has focused on century-long changes in economic rhetoric within the popular press, culminating in the 2012 publication of The Rhetoric of the Right: Language Change and the Spread of the Market. A longtime member of the Association for Social Economics, Professor George served as its president in 2005. His email address is george@​lasalle.edu.