Jakub Linowski practices UI design (since ~2000) and experiment design (since 2014). He founded GoodUI.org, an active repository of experiments aimed at uncovering generalizable UI patterns and encouraging replication. Over the years, Jakub has been hired by, consulted for, collaborated with, shared results with, coached, and learned from 100+ experimentation teams, including: Microsoft, Thomasnet, Booking, Backstage, Yummly, Elevate, Designlab, Reverb, VivaReal, ZAP, Volders, Rollbar, Kenhub, Expert Institute, Drip Agency, FINN, 3D Hubs, and Metro. Jakub holds two design degrees, including an MSc in Design for Interaction from Delft University of Technology (Netherlands). His email address is jlinowski@gmail.com.