Joachim Furuseth is an experimentation and CRO leader with more than 11 years of hands-on experience building and scaling data-driven optimization programs. He has worked extensively from the agency side with several of Norway’s largest brands, helping organizations mature their experimentation practices, analytics foundations, and decision-making culture. Joachim was the founder of Right Brain, Norway’s first and only agency fully dedicated to CRO and experimentation at the time. He currently works at Coop, one of Norway’s top 15 largest companies with more than 26,000 employees, where he leads experimentation and insights within eCommerce. His expertise spans large-scale A/B testing, analytics, experimentation strategy, and embedding experimentation as a core business capability. His email address is joachim.furuseth@coop.no.