Lukas Vermeer holds an MSc in Computing Science from Utrecht University with a minor in Artificial Intelligence. He is currently Senior Director of Product at Vistaprint and occasional keynote speaker on the topic of online experimentation. Previously, he was Director of Experimentation at Booking.com. He has received two Experimentation Culture Awards and his impact was recognized in the Harvard Business Review story “Building a Culture of Experimentation” (March – April 2020 issue). Lukas has co-authored academic papers on online experimentation and spoken at over 30 conferences, including KDD and SIGIR. His email address is lukas@lukasvermeer.nl.